Press
Tuesday, March 13, 2007
South America: a key market in the Tera scenario
Forty nine sites and an active presence that spans over a decade are two important aspects that make the South American market very relevant to the Tera’s global strategy.
The South American market counts more than 3000 work-seats and it is second only to the European market for Tera.
Even though South America experienced one of the harshest recessions of the latest years, the market demonstrated to be an extremely alive marketplace for the Tera solutions.
The presence of Italian software house in the region dates back to 1995, with their very first installation in the region at the Brazilian largest daily O Globo.
“Recently the South American market is demonstrating to be very dynamic for us” - says Franz Rossi, Managing Director of Tera Digital Publishing – “and this is proved not only by the latest successes we achieved in the area but also by the fact that our South American clients add new work-seats and also frequently upgrade to the latest version of the system, paying great attention to what we have to offer in terms of the latest technology available.”
Since 1995, with the O Globo installation, Tera fine-tuned a successful strategy that made the South American market grow to the current numbers through a wise mix of winning new clients and consolidating the existing installed base.
“Of course” – continues Franz Rossi – “a large account of the merit of this goes to GSI our historical distributor in the region, that, during all these years, has become a reliable partner for our customers and not only a vendor. Their performance has been solid and constant and is at the base of our success in the area. We are only waiting for the 50th installation in the region to celebrate."