Press
Tuesday, September 25, 2007
Impremedia Moves Hoy Nueva York and Fin de la Semana to Tera GN3 as part of Break Neck 90 day transition
New York, NY: Using Tera's GN3, Impremedia, in just 90 days, moved the entire production of Hoy Nueva York, the Spanish-language Monday-Friday newspaper from the proprietary production environment of its former owner into, its parent entity, Impremedia's systems, based 2400 miles away in Los Angeles. The ninety-day move included editorial, advertising, circulation and business systems.
For Tera, fast implementations using GN3 are a routine day at the office. Fast, complete, reliable implementations are just one of the things that differentiates Tera GN3 from the competition. Tera implementations are carried out in months rather than the multi-year implementations common in the newspaper industry.
When asked why Tera's implementations proceed so quickly and so smoothly, Michele Mottini, Tera's Managing Director answered, "It is a combination of very good, very experienced personnel, and software that is easily configured for real-world usage."
Impremedia's Chief Technology Officer, Bob Mason explains, "When we purchased Hoy New York, we had a short timeline to implement our technology, including a top tier editorial solution . Tera came through again, installing the system and providing on site training in less than 45 days. The setup and training were done professionally and made our rollout very smooth. The Tera staff was not only knowledgeable about their system but understood our industry and the unique requirements of a daily newspaper."
Founded in 1998, Hoy Nueva York is free daily tabloid newspaper distributed in densely populated Hispanic areas the New York DMA.
By moving to a Tera GN3 platform, Hoy joins its affiliates, El Diario La Prensa, also in New York, La Opinión and La Opinion Contigo, in Los Angeles, El Mensajero in the San Francisco Bay area, La Prensa in Orlando and Tampa and La Raza in Chicago, each the leading Spanish language newspapers in their respective market.
ImpreMedia holds 35% of the Spanish speaking market of the country, distributing almost 2 million copies weekly and reaching over 15 million readers across the USA.