Tera Digital Publishing S.r.l

Press

Monday, February 09, 2009

Correio da Bahia Goes Live with Tera’s GN3 Content Management System as part of Reinvention of Title

MILAN, Italy – Correio da Bahia, second-biggest regional daily in the city of Salvador, in Bahia state, Brazil, has gone live with a brand-new install of Tera Digital Publishing’s GN3 editorial system as the heart of a bid to completely reinvent the title aimed at capturing its share of a current newspaper buying boom in Brazil.

Newspaper sales in Brazil have shot up 24 per cent since 2006 based on the growing wealth of the country, according to local economic experts, and Correio has being going full tilt to meet the challenge since installation of GN3 began earlier this year.

It has introduced a new, futuristic multi-media newsroom to coordinate news with its web site, changed to a new Berliner-size page format along with a new masthead and front-page slogan (“What Bahia Wants To Know”), done a complete typographical redesign, reshuffled its sections using more color, and introduced an increased print run at a new cover price.

The TeraDP system has also allowed Correio to experiment with new layouts, using the Fred page makeup application, adding better pictures and info-graphics; implement a new editorial formula dividing the paper into updated sections (24Hours, More, Life, and Sports), and increase pagination to 64 pages per day.

And Correio’s designers are still experimenting with Fred to see what more they can do to introduce new pages and features.

Bahia, on the Atlantic coast of northeastern Brazil, is the fourth largest of the country’s 26 states, with an economy based on sugar and tobacco. But it is also mineral rich, including gold, copper concentrate, manganese, precious stones, phosphates and uranium, and a growing manufacturing state, producing 10 per cent of Brazil’s automobile output, and a growing tourism center.

That means it is sharing the country’s change in middle class newspaper readership which has grown to 54% of the population from 33% five years ago, as incomes and literacy rates rise. Reports say the boom has been fueled by cheaper newspapers (selling for the US equivalent of ten cents), as well as popular titles that rely on sports, crime and photos, and that the boom is also a result of a population explosion in Brazil.

The sale to Correio was made by TeraDP reseller Graphic System Brazil and further consolidates TeraDP as the leading supplier of editorial software in Brazil.

About GSI:
Founded in 1995, GSI is a leader in the integration of total solutions for the production of newspapers. The company has established a solid reputation based on the high level of quality that characterizes its services and on an extensive portfolio of prestigious clients.

About Tera Digital Publishing:
Tera DP is a worldwide manufacturer of editorial, web, content management, pre-press and archiving solutions for newspaper and magazine publishing. With more than 300 installations worldwide, Tera is a recognized world leader in newspaper publishing technology.
Dominant in many world markets, Tera is best known for the quality of our engineering, the ease-of-use of our products and their very low cost of ownership.
Tera’s product line includes multi-media editorial, archiving, advertising and prepress solutions. All Tera products deliver the highest performance, maximum reliability and low operating costs. Tera solutions are installed quickly, and easily, with the smallest impact on the organization.
Tera is the dominant vendor in the UK, Brazil, Italy, Indonesia, Malaysia and Croatia. In the US, Tera systems are used to publish over 100 titles. Tera is the dominant vendor for American Spanish-language newspapers.
More information is available through Tera offices and resellers worldwide.
Tark, Fred, GN3, GNPortal, GNWeb and the Tera-ribbon logo are trademarks of Tera Digital Publishing.

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