Tera Digital Publishing S.r.l

Press

Monday, June 01, 2009

Sarajevo's Dnevni Avaz buys Tera GN3 Editorial Content Management System

MILAN May 28, 2009 — Dnevni Avaz (The Daily Voice), the biggest paper in both Bosnia and Herzogovina in the Balkans, has bought a GN3 editorial system from Tera Digital Publishing to capitalize on its growing share of the country’s newspaper market.

The popular tabloid-format, full-color, 80,000-circulation daily paper is already read by 36 per cent of the country’s population, according to GfK BH, a respected polling agency based in Sarajevo, Bosnia. And recent anecdotal evidence suggests the figure may now have reached as high as 50 per cent.

Dnevni Avaz will use GN3 to “expand its production, lower costs, standardize production methods of some of its subsidiary titles and, in due course, hopes to be able to integrate with the country’s national TV station” according to Carmen Tucic, product manager of NetCom, the Tera reseller for the Balkans which made the sale.

Newspaper readership in the federation has been steadily growing since the turn of the century.

In spite of the competition from other media in the federation, especially TV, two thirds of Bosnians now say they read a daily newspaper, compared with 40 per cent only five years ago.

And Dnevni Avaz, as the biggest newspaper — thanks to its strong following among the majority Muslim population — has been leading that growth.

Founded in 1995 by Fahrudin Randoncic, a Bosnian journalist from Montenegro, the newspaper is one of seven dailies in Bosnia Herzegovina — four based, like Avaz in Sarajevo, and three in Banja Luka. But they do not necessarily compete directly, each having a base in the Muslim, Serbian or Croat communities of the federation.

Since its founding, however, Avaz has quickly established a good reputation, especially for its contacts inside the SDA political party, and has often been referred to as the Washington Post of Bosnia by foreign diplomats based in the country.

The paper is now the flagship of the Avaz Publishing House, with a business and production center in two handsome skyscrapers in downtown Sarajevo, one with a rotating tower at 65 meters, which also accommodates a hotel named after its founder. The paper also shares premises, but not ownership, with the independent Oslobodenje newspaper, the oldest in Bosnia, whose printing presses it acquired some years ago.

Dnevni Avaz will use 20 seats of Tera’s Ted editing application and Fred page layout application, to produce its daily editions.

About NetCom:
Exclusive Tera dealer for Croatia, Slovenia, Macedonia, Serbia, Bosnia and Herzegovina & Montenegro and dominant editorial content vendor in the former Yugoslavian market. In Croatia, a Tera system is synonymous with a newspaper editorial content system. In addition to the national news agency Hina, Tera publishing solutions are used at the Vjesnik, the national title based in Zagreb, at the very innovative Novi List, Glas Istre, Glas Slavonije and Zadarski List.

About Tera Digital Publishing:
Tera is a leading provider of integrated multi-media editorial solutions for the newspaper publishing. Dominant in many world markets, we are best known for the quality of our engineering, the ease-of-use of our products and their very low cost of ownership.
Tera’s product line includes multi-media editorial, archiving, advertising and prepress solutions. All our products deliver the highest performance, maximum reliability and low operating costs. Our solutions are installed quickly, and easily, with the smallest impact on the organization.
In terms of titles, we are the dominant vendor in the UK. In the US, we publish over 100 titles and are the dominant vendor for Spanish-language newspapers. We are also the dominant vendor in Brazil, Italy and Croatia.

NetCom

Tera Digital Publishing